Not only does interactive content provide 2X more conversions than static content, it’s also as limitless as your imagination. For her part, marketing consultant Olga Tsimaraki pointed to the quiz on the website of DTC haircare brand Function of Beauty, which asks visitors for information about their hair, goals, and fragrance and color preferences to come up with a personalized product recommendations. “You can see images of real women with different skin tones and you just select the closest option to your skin tone,” said Medha Mehta, content marketing specialist at website security firm Sectigo. 101 Huntington Ave, Floor 7  Interactive content involves having users click or otherwise engage with a piece of content – which requires more attention and focus than simply reading or viewing a piece of content. Good content will always remain an important part of a digital marketing strategy. A survey focused on this type of strategy listened to more than 20,000 marketing professionals and arrived at a very suggestive result: 87% of respondents agree that interactive content is much more effective in attracting and keeping Internet users. Static content overload. This free website tool from marketing software HubSpot grades sites based on factors like performance, mobile readiness, SEO, and security. It finds a way to keep users interested when they are exposed to content all the time. Here are three good reasons why you should use interactive content in your marketing strategy: Generate Higher Engagement Rates. In stark contrast to dense content assets that are difficult to measure, interactive content enables marketers to analyze the effectiveness of their content to assess its value to their audience. Successful marketing has always been about knowing your customer base, their likes, dislikes, and what makes them tick. What do we mean by interactive content? These examples illustrate the range of possibilities for interactives content that you can create to start accruing back links, attracting site visitors, and more. The latest Buzzfeed Quiz offering, an even more interactive. Instead of just advertising at your potential customers, you need to open up a personalized conversation that is two sided – interactive content does just that. Typeform. Based on data from Inc., interactive content is up to 23 percent more effective than traditional static content. If you haven’t seen the Buy The World A Coke 2012 update by Google and Coke, you need to. “It’s hard to remember every semi-hidden tip over 10 years, but we’ve got you covered.”. No matter which type of interactive marketing initiative you implement, the goal is to make content engaging and relevant for customers. Using interactive content, marketers can create unique experiences that are playful and fun. 6 Best Interactive Content To Boost Marketing in 2020. Interactive content makes people work with content actively. You visit the site, fill in some information, and go to the next … Content marketing is arguably the most effective way of finding and engaging your audience. 79% agree that interactive content can have reusable value, resulting in repeat visitors and multiple exposures. A survey focused on this type of strategy listened to more than 20,000 marketing professionals and arrived at a very suggestive result: 87% of respondents agree that interactive content is much more effective in attracting and keeping Internet users. Entrez une adresse email valide pour continuer. Now that we’re clear on what interactive content is and why it’s effective, let’s move on to learning from some awesome examples. “Users can select locations on their interactive map to view real-time wait times for attractions and plan their day by building an itinerary,” he said. Why Is Interactive Content Important? In fact, 91% of B2B consumers would rather see interactive marketing content when they shop or browse online. “The app just works and it’s probably one of the top lead generation methods for their website because you can’t get your results if you don’t submit your contact information.”. “This will create better-converting funnels in the long term.”. Assessments; Polls; Calculators; Interactive infographics; Workbooks; Giveaways ; Challenges; The challenge of creating quality interactive content. Interactive content marketing is an effective method of content marketing for engaging with an audience. Sometimes, interactive marketing content can be widely shareable to gain new followers, especially in the case of quizzes and open polls. And then came interactive content. It allows visitors to check in to the Disney Resort, find character greeting locations, make dining reservations, navigate the park, and, of course, shop. 13 Interactive Content Marketing Examples. Interactive content marketing equals increased sales by engaging customers in a way they couldn’t previously be engaged. Enter interactive marketing. It’s time to start elevating your interactive content marketing practices. Interactive Content Marketing formats are one of the most engaging types of content on the internet. Tsimaraki said she likes this example because “they're providing a simpler customer/user experience.”. The scoring logic is really useful, especially the "if most answers are A, give the outcome X". “One of the biggest boons to interactive content marketing is the stickiness factor,” Nead said. 1. The Benefits of Using Interactive Content. Michael Peggs is the founder of Marccx Media, a content marketing agency where content attracts clients. What Interactive Marketing does is boost your results by capturing the public’s interest. Interactive content provides superior results because it helps start a conversation with the target audience. She loves to read and write, and spends the rest of her free time exploring, fishing, camping, and just being outdoors with her husband and young son. This information then can be used to update the infographic itself and provide … (Source: SlideShare) Peugeot interactive content case study That’s why it generates five times the number of views and twice the number of conversions, … The value of interactive content marketing is obvious, and embedding content like this into your overall strategy will typically yield immediate results. Take these examples and start thinking what kind of interactive content would attract your audience—then go and get them! By beginning with a nostalgic ad and infusing it with … If you’re not creating interactive content already, this is a great way to expand marketing strategy, and in this post, we’ll show you how it’s done best. However, not all interactive content is created equal; and do-it-yourself tools have lowered the barriers to producing interactive content. Be creative. It’s kind of like a conversation, but one in which you don’t have to actively participate. Interactive content is content a user can engage with and manipulate, like those aforementioned quizzes, as well as data visualizations, calculators or infographics, as Mitchell Kelly, digital marketing director of performance marketing company, Interactive content is one of the best ways to engage your audience and enhance the customer experience,” Membrillo added. Despite any potential pitfalls of using interactive marketing content, recent data shows that this type of content generally performs pretty well. What is interactive content marketing? It gives brands a voice and an identity. It's also helpful for customers because it gives them the ability to learn or … Now that you’re clear on the benefits, let’s look at great examples of interactive content marketing you can learn from. ... Now, before you dive into creating interactive content, ask yourself a few questions. It also provides an experience that cannot be cited without a link. Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information. However, one thing marketers are still struggling with is creating the right kind of content that […] Other times, it works within a brand’s funnel or established audience in order to keep readers or customers engaged. It is also responsible for giving rise to the concept of “viral content.” In other words, it cuts through the noise for brands to reach their target audience. Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! Why interactive content is leading the digital marketing revolution. Interactive content involves having users click or otherwise engage with a piece of content – which requires more attention and focus than simply reading or viewing a piece of content. Successful interactive content allows the user to dive in, interact, have fun and gain insight without feeling like he/she is being sold to. According to ion interactive, 70 percent of marketers say that interactive content is effective at … Interactive content marketing is the practice of using content that requires action from users. “Interactive experiences generate 4 to 5 times more page views and convert 2 times better than static content.” That’s in part because interactive content can be used to collect customer information, said Oli Graham, marketing manager for copywriting company RightlyWritten. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which. Per Heilers, in addition to netting backlinks, it increased the amount of time people spent on the website. “While the upfront cost to build something like this is expensive, the impact can be measured easily in terms of conversion rate on, 8. Therefore, interactive content is highly linkable and becomes a linkable asset on your website.”. We live in a world of content overload, and interactive content is one way marketers try to stand out. “When content is sticky and dwell time significantly increases, so, too, do rankings, conversions, and sales. Your customers are longing to make real connections with brands and interactivity in marketing content helps to forge those connections. The new (old) world: Interactive content marketing. Heilers called it a “quick, free way to evaluate a website,” adding, “It's a great way for HubSpot to increase their leads, by offering to provide further advice to website owners with poor ratings.”, Nate Nead, CEO of SEO firm SEO.co, pointed to DTC shoe brand Allbirds’ paid post with the New York Times on how birds impact the environment, how consumers can help protect birds, and how Allbirds makes “better shoes in a better way.”. Content marketing is the new normal, but there is so much of it. Consider Black Mirror: Bandersnatch, an interactive film released by Netflix.On its own, Bandersnatch is a so-so movie, many critics said, but since it allows viewers to select which narrative path the protagonist takes — in the vein of a choose-your-own-adventure book — it became a hit. 4950 . Hear what makes us great -- straight from our customers. Customer interaction is the biggest advantage that comes out of interactive content. While interactive content is a solid investment for B2B brands, helping them differentiate their content marketing, the level of quality still has to be high. It is just a category of content marketing that is currently taking shape, and brands are just beginning to experiment with it. Interactive content grabs your attention. Generally speaking, it’s any content that requires more input from the user than simply scrolling or clicking links. In a world of static, unchanging websites, it stood out by offering new, regularly-updated, audience-targeted content. Make an impact with interactive content Capture your buyers’ attention, keep them engaged, and speed their journey to becoming a customer. said allows user to select their own path to receive information. How interactive content marketing is shaping the future of business. 7 Great Examples of B2B Interactive Marketing Content. Interactive marketing includes many types of initiatives. Try it free. Passively-read content still has a place, and always will – but the state of the art has progressed beyond it, … Affiliate Marketing. Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. “It also has images for all the other options to help you choose your preferable coverage, forms, and types of finishes … after that, they suggested not only the closest shade for my skin tone but also the foundation that matched all other criteria.”. Interactive content marketing equals increased sales. Interactive content helps brands stand out by creating immersive experiences. Why is interactive content marketing effective? Interactive content can be a great way to make your content stand out from the crowd and to gain both shares and links. Other forms of interactive content marketing include polls, picture galleries, navigable white papers or … What Interactive Marketing does is boost your results by capturing the public’s interest. Kelly said there's a lot of buzz about interactive content among publishers because of its potential to drive links, shares, and engagement. Designhill found that static content overload has desensitized visitors, making it difficult for marketers to capture the interest and attention of prospects. Interactive content makes people work with content actively. Take your audience by surprise before they have the chance to grow bored. But, remember the world doesn’t need another pretty clickable infographic or a simple quiz. Topics in this article . “Utilizing Disney’s Magic Band technology, guests can also use the My Photo feature on the app to view photos that automatically synced from attractions they were on.”. Interactive marketing content performs better than content that is static. By rewarding participants for sharing your interactive content, you can increase the number of people who see your experiences, generate more leads, and bolster your ROI. A conversion study by Demand Metric indicates when examining “very effective” content, interactive blows away passive content for educating the buyer. Interactive marketing – such as contests, quizzes, calculators, and polls – is changing the way marketers think about content. “You cannot create that story without linking to the map itself. One of the biggest drawcards of interactive marketing is its built-in social media virality. Essentially, it enables marketers to humanize a brand. Interactive content is here to stay. Now that you understand more about what interactive content is and why it works so well, here are the top nine interactive content tools that are worth trying. An interactive infographic takes one of the most effective content marketing formats and makes it better by enabling two-way discourse between the brand and the recipient. It tends to have a triple-net effect.”. There are a number of potential integrations, including to the most popular email marketing systems. You can’t just sit there and read it. For that reason, content such as quizzes and calculators have become increasingly popular with audiences. The annual growth in the traffic of unique sites is 7.8x higher for content marketing leaders than followers (19.7% vs. 2.5%). No credit card required. Because what just tempted you to click, is called Interactive Content. Similarly, Nove Bikes offers a customization tool on its website to allow customers to build their ideal high-performance bicycle. They are no longer passive consumers. “Interactive content allows the reader to actively participate, as opposed to passively reading, watching or listening.”. 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